Getting clever with digital advertising ... BookArmy – though it avoids saying so – is an offshoot of Harper Collins. The two enterprises point in completely different directions. As it was explained to me, the point of BookArmy is to get as many avid book readers engaged as possible and learn as much as possible about their likes and dislikes....

Local media predictions for 2010... Hah, look at me giving my predictions for local media. What the hell do I know about local media?! Anyway, at news:rewired Heather Christie jumped on me (metaphorically, not physically – that would have been weird) and asked me my local media predicitons for 2010, along with panel-mates Sarah Hartley...