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Is Google AdSense really that bad, or ar... From the Keep It Simple Stupid department…. Google’s contextual advertising doesn’t get a lot of love from anyone; publishers or advertisers. Publishers slam the low revenues and advertisers are disappointed with the high-cost, low-return they seem to get when choosing to advertise...
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Would you go into a high street shop tha... I’m gonna assume the answer is no. Giving info like full name, postal address, e-mail isn’t the kind of thing you expect to have to do purely to browse around. So why do so many web sites insist on asking for exactly that? I got a little irate earlier this week (maybe ’cause I’d...
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The internet will make you accountable f... I wouldn’t normally advocate reading The Sun, but as much as it pains me to do so I need to make a point. A woman has apparently initiated divorce proceedings against her husband after spotting his car outside another woman’s house, on Google Street View. “Top media laywer Mark Stephens”...
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Reasons to use Twitter: Real life user e... This is the first of (hopefully) many posts highlighting ways in which businesses can use Twitter. I’ll be trying to use examples whereever possible. First: Real-life user experience feedback. Frustration at Google AdSense led @tonypiper to tweet, Adsense has got very confusing recently. A great...
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Microsoft, Yahoo Deal Would Strengthen G... I’m getting might pissed off with all this talk about some “deal” between Microsoft and Yahoo now. I don’t see how Microsoft forking out $15 billion for Yahoo’s search business would have any impact on Google’s share. Sure, on paper, Yahoo’s share would drop...
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Ethics and Corporation Tax... One thing that really bugs me is tax avoidance. I used to think it was a great idea until one day, whilst having an inner groan at the constant lack of cash in public services I realised that avoiding tax is, in fact, incredibly unethical and irresponsible. Taxes, whether you like them or not, are there...
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Are All PR Professionals Scared of the W... For some reason I’m doing a good job of finding opinion pieces preaching to businesses about why they shouldn’t do SEO, PPC, social networking, blogging and so on. Obviously, being an internet consultant that could be bad for business but it’s getting my back up because I can see a...