Comments on: Getting serious about hyperlocal, part 3: Money, money, money!

By: Hyperlocal News and the Hedon Blog Experience Humber Mud Presentation « The Hedon Blog

Tue, 16 Feb 2010 13:02:48 +0000

[...] Making it Pay 2 – But if you don’t want to run at a loss! Source: Philip John. [...]

By: Shane Croucher

Shane Croucher — Mon, 11 Jan 2010 15:46:56 +0000

Great list, Phil.

This is why I love hyperlocal journalism. There are no rules. As I said to someone else, it’s a blank canvas.

It just takes a touch of creativity and some initiative, and you’re laughing.

There’s a lot of opportunity and I can’t wait to see HLJ evolve.

By: Hyperlocal Blogging | BizAdvice.org

Hyperlocal Blogging | BizAdvice.org — Wed, 09 Dec 2009 13:09:01 +0000

[...] publishes articles about the industry in general as well as suggestions from other authors like Phillip John on how to develop and monetize a Blog [...]

By: Philip John

Philip John — Mon, 30 Nov 2009 11:32:06 +0000

Oodle is something I’ve already looked at Duncan. I may be in touch about that API soon to develop something for Wordpress – unless there’s already something out there you know of?

By: Duncan Dunlop

Duncan Dunlop — Mon, 30 Nov 2009 00:00:04 +0000

Gavin

We need to change the wording, the reality is that anyone can use the API.

Feel free to contact me at duncan@corp.oodle.com and we can discuss more

Best

Duncan

By: Gavin Hewins

Gavin Hewins — Sat, 28 Nov 2009 21:34:00 +0000

Hi Duncan

Oodle sounds interesting but your website implies a minimum of 10000 referalls a month to qualify for the affiliate program.

That sounds like a lot for a hyperlocal site.

By: Duncan Dunlop

Duncan Dunlop — Fri, 27 Nov 2009 09:26:12 +0000

Classifieds is perfect fit for hyperlocal sites. You could argue that finding out about an upcoming event or a house round the corner coming onto the market is news in itself. I’m the General Manager of http://www.oodle.co.uk, the UK’s largest index of classifieds content. We’d love to work with local sites to

1. Enhance their local content with ours via our API (http://developer.oodle.com) or widgets

2. Provide a new revenue stream for these sites by sharing the money we make from the clicks to our listings

If anyone is interested feel free to email me at duncan@corp.oodle.com

By: Martin Reeves

Martin Reeves — Wed, 25 Nov 2009 15:16:41 +0000

This touches on both Warren’s post and your second suggestion of a business directory. At alderleyedge.com we are keen on getting users to register – it allows us to develop a relationship and periodically draw them back to the site with email newsletters. In return we also provide access to a few things non-members can’t access.

We also have on the site a business directory where businesses are listed for free. Going forward we are looking at providing a business membership which we will charge for that will provide a number of benefits. Ideas include allowing them to enhance their listing (photos, videos, marketing blurb), promote special offers to members, respond to user reviews (in context on the site) etc. You could also give them access to an exclusive business forum – sort of a virtual local business group. Also having a business only membership group helps segment your audience and gives you the ability to provide very targeted advertising to B2B businesses.

A second suggestion that could generate some revenue is local market research.

By: Philip John

Philip John — Tue, 24 Nov 2009 20:10:44 +0000

:O Warren! Are you suggesting a pay-wall? Should I be giving you the nickname, Murdoch?!

By: Warren

Warren — Tue, 24 Nov 2009 19:53:23 +0000

There is one that you missed on the list, subscription. Whilst it isn’t something I would consider on Tamworth Blog, it’s one for the list.