Consulting

Having spent nearly ten years exploring the many areas of the World Wide Web I have built up a broad, practical knowledge of the internet and its possibilities. My thirst to continually expand on my experience with the internet keeps me up to date with the latest technologies and marketing techniques, empowering me to help companies and individuals throughout the UK to take advantage of the many exciting opportunities on this fantastic communication medium.

How I can help your business?

Building a website is one of the first considerations for businesses looking to establish an online presence, but many neglect to plan sufficiently and end up with a web site that often looks good, but doesn’t adequately serve the needs of their target market.

No web site will be perfect from the word go, however, and continued analysis of visitor behaviour is a must to ensure the site performs. The introduction of proven conversion enhancement theories can dramatically improve the return on investment of any web site.

“Build it and they will come”

You’ve heard the phrase and if only that were true of web sites, life would be so much easier (and cheaper!) But it doesn’t have to be hard because everyday, millions of people are actively searching for products and services on line. Once you understand those people and target them effectively you can generate quality traffic at a price that works for you. Imagine being able to cherry pick people off the high street to invite into your shop – that’s how powerful internet advertising can be.

Just like in the “real world” it’s important to generate interest in the “online world”, other than through advertising. This can take many forms including industry commentary and online press attention. These forms of online marketing are aimed at increasing exposure in much the same way as you would do through trade shows and newspaper articles.

Whilst it is also tempting to “jump on the bandwagon” of the latest fads, such as social marketing, it is more important to evaluate such phenomena with regard to their potential for furthering core business objectives.

Think Russian dolls

Having an online presence is like having a business within the business. Having the right expertise to manage that business is imperative if it is to be successful. That’s where I come in. Find out how I can advance your online enterprise; talk to me via e-mail or call me direct on 07886 335 896.